Marketing Executive
At its core, influencer gifting is exactly what it sounds like: you send products to influencers hoping they’ll share their experience – and hopefully spark some buzz. Gifting campaigns builds awareness, generates user‑generated content, and can even drive sales – all for the cost of your product, packaging, and shipping! The manual hassles you don’t […]
We’ve all seen beauty brands throwing products at creators and hoping something sticks. But in a saturated market, that’s just noise. The brands actually winning at influencer marketing in 2025 are the ones that treat creators like collaborators, not channels. Here are four beauty brands doing it differently – with campaigns that prove how strategy, […]
User-Generated Content (UGC) is one of the most powerful marketing tools available today. It’s authentic, engaging, and builds trust among potential customers. However, many brands make the mistake of only sharing UGC once and then moving on. By repurposing UGC, you can extend its value, increase engagement, and maximise your UGC content strategy. In this […]
The beauty industry thrives on influence, and in 2025, brands are leveraging social media and digital marketing like never before. From celebrity endorsements to micro-influencers, these five luxury beauty brands—Tatcha, Epara, Exponent, Medik8, and Amika—have mastered influencer marketing to build loyal communities and drive sales. Here’s a look at their approach and successes. Tatcha: Timeless […]
What are gifting campaigns? Influencer gifting campaigns involve sending free products to nano and micro-influencers with the goal of having them share your brand with their audience. These campaigns focus on smaller creators because they are more likely to offer authentic connections and higher engagement rates—all at a lower cost. By leveraging these influencers, brands […]
Knowing how to gift influencers is one of the most important strategies and effective ways to spread the word about your brand, build relationships, and drive sales- all while creating buzz-worthy content. But if you’ve ever felt overwhelmed trying…
Building relationships with creators and creating powerful marketing campaigns are a few of the great things about influencer marketing. But there’s no time for any of that if you’re trying to scale a program while buried in outreach…
For brands and marketers making the choices between Shopify Collabs and Shopfluence, there are some key features that could make all the difference. We compare key features and consider Shopfluence as a Shopify Collabs alternative.
User-Generated Content (UGC) plays a pivotal role in shaping brand narratives. Most brands use UGC to boost brand awareness and build a community. Others embed it as social proof across their website and marketing efforts to …
Influencer gifting and paid collaborations are two common strategies that brands use to promote products or services. Each strategy has its own benefits and drawbacks which we cover in this article.
