What is a micro influencer and why are they better?

Marketers are well aware that when it comes to creators, gauging their ‘influence’ solely by the number of followers they have is no longer the way to do it. With more and more people looking for recommendations on products to buy, places…

Beauty brands - FRÉ Skincare

5 Beauty brands succeeding at influencer gifting

In this month’s edition we take a look at how beauty brands like Skin + Me, Current Body, Allies of Skin, FRÉ Skincare and Rose & Caramel are managing and succeeding at their influencer gifting programs in the beauty industry.