Behind the scenes of a gifting campaign
At its core, influencer gifting is exactly what it sounds like: you send products to influencers hoping they’ll share their experience – and hopefully spark some buzz. Gifting campaigns builds awareness, generates user‑generated content, and can even drive sales – all for the cost of your product, packaging, and shipping!
The manual hassles you don’t see
Running a gifting campaign manually means:
- Scouring Instagram or TikTok for influencers whose audience aligns with your brand
- Pitching each of them individually via email or DMs
- Sending out physical products, generating discount codes, and hoping to notice when someone posts,
- Manually logging performance, tracking UGC, and calculating ROI.
That pile of tasks is why most gifting campaigns fizzle out before they reach their potential
The Shopfluence difference
This is where Shopfluence helps turn a painfully manual process into an automated engine:
- AI‑powered recruitment
A brand brief fuels Shopfluence’s AI to discover influencers whose niche, engagement, and tone align with your brand values. - Automated gifting workflows
From onboarding influencers, generating unique discount codes directly from your Shopify store, to sending friendly reminder emails – all at scale. You define parameters; Shopfluence handles the rest. - Real‑time tracking & analytics
As soon as influencers post, the system tracks UGC, engagement metrics, EMV and ROI. You get transparent reports on performance and ROI, all from one dashboard - Full rights & re‑use access
UGC created through campaigns is rights-free and ready to plug into your ads, email sequences, or product pages.
What a Shopfluence gifting campaign actually looks like
Let’s say you’re a beauty brand launching a new serum. You fill out a short brief, and the platform works to finds creators who align with your target customer. From there, everything is handled – outreach emails, unique discount codes, posting reminders and content tracing!
Once creators receive their packages, they start posting and Shopfluence automatically tracks posts, pulls the content, and shows you who’s driving engagement and sales. At the end, you’ve got a folder full of UGC you can reuse, clear performance data, and a list of creators worth re-engaging.
Behind the scenes, Shopfluence helps brands stay on top of everything like automated workflows, and live tracking that gives you full visibility. It still feels personal to creators, but on your end, it’s all handled. Less chaos, more content, and way better results.
