Creator Index

Every gifting program starts the same way: the brand sends the product and hopes for content. Most stop there. Abbott Lyon’s didn’t. Across the program, Abbott Lyon gifted 5,000 creators and tracked 18,000 pieces of content. That’s more than three pieces of content per creator, on average. The reason isn’t the one people assume. It […]

Every brand knows roughly how much they spent on creators last month. Almost none knows how it compares to the twenty brands sitting either side of it – or how much of their creator conversation is sponsored or organic. That’s the gap we built the Creator Index to close, starting with our first UK skincare […]