Why you should repurpose UGC for a strong UGC content strategy

User-Generated Content (UGC) is one of the most powerful marketing tools available today. It’s authentic, engaging, and builds trust among potential customers. However, many brands make the mistake of only sharing UGC once and then moving on. By repurposing UGC, you can extend its value, increase engagement, and maximise your UGC content strategy. In this […]

What is affiliate marketing? A beginner’s guide

Affiliate marketing has become one of the most popular ways for brands to grow their reach and drive sales. Whether you’re a seasoned entrepreneur or just starting your business journey, understanding the basics of affiliate marketing is essential for boosting your brand’s visibility and sales. In this post, you’ll find the perfect beginner’s guide where […]

what is user-generated content

What is User-Generated Content and Why it Matters For Brands

Marketing has never been more competitive, and the blame could lie with the rise of digital platforms. The size of social media allows for more competitors to be present in the same space, challenging the ability to grab consumer attention. It’s difficult to deliver targeted and personalized marketing campaigns to the limited pool of consumers […]