The Challenge.
Abbott Lyon were going through a time consuming process by manually communicating with influencers, distributing 100 unique discount codes and gifts a month, and searching for influencer content and selected Shopfluence to help solve this problem.
The Solution.
Campaign management
A personalised, white-label sign-up form was created to make sure influencers were aligned with Abbott Lyon's brand values. Intergrating with Shopfluence, allowed influencers to easily select and purchase gifts directly from Abbott Lyon's store.
Automated emails and discount code distribution
Implemented a series of automated, white-labelled emails powered by Dyzio Shopfluence. Each influencer received personalised communication, including unique discount codes directly from their Shopify store, content briefs, and posting reminders.
Content tracking and monitoring
Monitored and tracked every piece of content produced by Abbott Lyon’s influencers and automatically uploaded into Abbott Lyons dashboard providing real-time insights into the performance of the influencers.
The Results.
Influencers
Pieces of content
Custom reports
Global campaigns
Chris Bolter - Head of Global Brand Partnerships
Abbott Lyon
"Shopfluence has proven to be an essential tool for any brand looking to optimise its influencer programme. It’s an efficient solution that has positively impacted our time management, influencer engagement, and overall program effectiveness. We endorse Shopfluence as a game-changer in the realm of influencer marketing."
