The challenge

Abbott Lyon were going through a time consuming process by manually communicating with influencers, distributing 100 unique discount codes and gifts a month, and searching for influencer content and selected Dyzio Shopfluence to help solve this problem.

The solution

To address these challenges, Abbott Lyon partnered with Dyzio Shopfluence and undertook several key actions to transform their influencer gifting program.

Campaign management

Integrated Abbott Lyon’s Shopify store with Dyzio Shopfluence enabling influencers to seamlessly select and purchase their gifts directly from Abbott Lyon’s e-commerce platform.

Implemented a personalised, white-label sign-up form which would sit on Abbott Lyons website or social brand channels where influencers could sign-up to Abbott Lyons gifting program through a series of questions related to the brands values.

Automated emails and discount code distribution

Implemented a series of automated, white-labelled emails powered by Dyzio Shopfluence. Each influencer received personalised communication, including unique discount codes directly from their Shopify store, content briefs, and posting reminders.

Content tracking and monitoring

Monitored and tracked every piece of content produced by Abbott Lyon’s influencers and automatically uploaded into Abbott Lyons dashboard providing real-time insights into the performance of the influencers.

The results

Influencers
0

Abbott Lyon scaled their gifting program from 100 influencers a month to 1,000 influencers a month.

Pieces of content
1000

Generated over 2,000 pieces of influencer-created content, providing abundant material for repurposing on Abbott Lyon’s brand channels.

Custom reports

Over 2,000 pieces of content were tracked and generated into live custom reports to evaluate best performing influencers.

Global campaigns

Successfully automated multiple influencer gifting campaigns across TikTok and Instagram in both the UK and US.

"From simple onboarding of influencers through the personalised sign up forms, to automated unique discount codes allowing influencers to have more control over their own orders, Dyzio has proven to be an essential tool for any brand looking to optimise its influencer programme. It’s an efficient solution that has positively impacted our time management, influencer engagement, and overall program effectiveness. We endorse Dyzio as a game-changer in the realm of influencer marketing."
Chris Bolter
Head of Global Brand Partnerships