The Challenge.
Chubby Mealworms were looking to recieve an abundance of user-generated content (UGC) to promote across their brand channels and via ads. However they wanted to keep the number of influencers to a minimum.
The Solution.
Targeting niche audiences
Shopfluence strategically focused on engaging niche influencers with a deep passion for gardening, bird photography, and wildlife. By collaborating with influencers whose audiences align closely with the appeal of bird food and mealworms, Chubby Mealworms was able to generate a wealth of high-quality content. This targeted approach allowed them to achieve significant results with a relatively small number of influencers, maximising the impact of their campaign.
Campaign Management
Shopfluence streamlined the gifting process by automating product distribution to selected creators, ensuring efficiency and scalability. Our platform enabled Chubby Mealworms to launch a seamless gifting campaign that encouraged influencers to share authentic content, generating buzz and driving awareness among their target audience.
Access to an abundance of UGC
Shopfluence provided tracking and reporting tools to monitor user-generated content (UGC). Through our analytics, Chubby Mealworms identified top-performing creators based on engagement and reach. These insights allowed the brand to strategically convert high performers into a community of long-term brand ambassadors.
The Results.
Influencers
Pieces of content
Impressions
Engagements
