The Objectives.
- Increase Brand Awareness: Introduce ELEMIS to new audiences in European markets - France, Italy, Germany & Spain.
- Generate User-Generated Content: Inspire influencers to create fresh and engaging UGC to enhance social media visibility and credibility, at scale.
The Solution.
Localised campaigns and automated workflows
- Developed tailored content briefs for each country, accounting for cultural nuances, skincare trends, and audience preferences.
- Translated materials to ensure smooth communication and alignment with local expectations.
- Set-up automated workflows and customised emails to onboard influencers, distribute codes, and manage all communications. Automation enabled ELEMIS to scale quickly in each country.
End-to-end managed service
Shopfluence managed all aspects of the program, from influencer recruitment, through to content delivery and reporting. This hands-on approach allowed us to stay agile, respond quickly to challenges, and maintain seamless execution.
Multi-platform approach and data-driven insights
- Encouraged influencers to create authentic content across Instagram and TikTok, showcasing their experiences with ELEMIS products.
- Highlighted product luxury and efficacy to drive audience engagement.
- Tracked every piece of content and provided real-time performance metrics, including reach, impressions, and engagement, through a custom client dashboard.
The Results.
0
Influencers
0
+
Pieces of content
0
Countries
0
Million
Reach
0
Million
Impressions
0
Million
Views
0
K
Engagements
Testimonial
"Shopfluence have supported us in running our influencer gifting programme at an accelerated speed and scale. We have been able to work with over 1,000 creators to build our community and receive quality content for use across social and paid channels. The Shopfluence team are agile, dependable and have had a truly valuable impact on our influencer efforts"
