The Challenge.
Stories & Ink were looking to strengthen their connection with their target audience in the goth and alternative sector by launching a gifting campaign. The goal was to boost user-generated content (UGC) and increase brand awareness, particularly among goth and alternative communities.
The Solution.
Recruiting the right audience
Shopfluence helped Stories & Ink identify and recruit influencers who authentically connected with their goth, alternative, and indie target audiences. The focus was on female tattoo artists and alternative creators, ensuring the partnerships felt both genuine and relatable.
Campaign Management
Shopfluence streamlined the gifting process by automating product distribution to selected creators, ensuring efficiency and scalability. Our platform enabled Stories & Ink to launch a seamless gifting campaign that encouraged influencers to share authentic content, generating buzz and driving awareness among their target audience.
Access to an abundance of UGC
Shopfluence provided tracking and reporting tools to monitor user-generated content (UGC). Through our analytics, Stories & Ink identified top-performing creators based on engagement and reach. These insights allowed the brand to strategically convert high performers into long-term brand ambassadors, ensuring continued value and a stronger community connection.
The Results.
Influencers
Pieces of content
Impressions
Engagements
