The Challenge.
TrueStart Coffee wanted to make more people aware of their lightly caffeinated and decaffeinated coffee, while also highlighting the key health benefits in the health and wellbeing sector.
The Solution.
Campaign management
A personalised, white-label sign-up form was created to make sure influencers were aligned with TrueStart's brand values. Intergrating with Shopfluence, allowed influencers to easily select and purchase gifts directly from TrueStarts store.
Automated emails and discount code distribution
Implemented a series of automated, white-labelled emails powered by Dyzio Shopfluence. Each influencer received personalised communication, including unique discount codes directly from their Shopify store, content briefs, and posting reminders.
Content tracking and monitoring
Monitored and tracked every piece of content produced by TrueStart’s influencers and automatically uploaded into TrueStart’s dashboard providing real-time insights into the performance of the influencers.
The Results.
Influencers
Pieces of content
Impressions
Engagements
India Rawlin - Brand Manager
TrueStart Coffee
"We have been over the moon with how Shopfluence has worked for us, we’ve seen our engagement go up, it’s a brilliant way of sampling and an authentic way to get consumers interacting with the brand through their own lens. It’s also been a massive time saver for the team – worth every penny!"
