MOST BRANDS RENT INFLUENCE.
WE HELP YOU OWN IT.
Creator gifting that runs every month for beauty and wellness brands. Designed, run and optimized for you by people who have built creator programs for the world's biggest beauty names.
Live within two weeks of onboarding · strategy included in every program
Creator programs built by our team for
L'ORÉAL
ESTÉE LAUDER
CHARLOTTE TILBURY
ELEMIS
UNILEVER
8,000+
creators activated
10,000+
rights-free UGC
41M+
impressions
$4.9M
earned media value
Delivered for ELEMIS across five European markets.
Numbers like these don't come just from gifting volume. They come from the calls made month after month. Who to gift, who to graduate, what to change, which products to send next. Unwrapped gives you exactly that.
Unwrapped gives you exactly that.
THE PEOPLE
PEOPLE MAKE THE JUDGEMENT CALLS
Co-founder Unwrapped
Gayathri Nagarajan
12+ years in beauty & influencer marketing. Has built and run creator and influencer strategies for brands including L'Oréal, Estée Lauder, Charlotte Tilbury, Dove, Unilever and Logitech. On your programme she owns the thinking: goals, programme design, the monthly optimization calls, and reporting a CMO can act on.
Co-founder Unwrapped & Founder Shopfluence
Matt Hebden
Founder and product builder in creator and eCommerce technology. Has built and scaled digital platforms for Microsoft, Skype, WPP and Publicis Groupe. As Co-Founder of Dyzio and Shopfluence, built the tech behind a global skincare brand's 8,000-creator program. On your program he owns delivery: recruitment, gifting, tracking, and a system that scales with the program instead of your headcount.
The people on this page are in the room every month
WHY UNWRAPPED
SCALING GIFTING TO GROW THE BUSINESS.
Platforms have solved the logistics from recruiting & shipping to tracking and content at volume.
Gifting without strategy
Volume without direction. Unwanted packages and unopened boxes. Creators gifted once and forgotten. Numbers nobody turns into decisions. It works, until it plateaus.
Gifting with Unwrapped
A program designed around your goals, optimized monthly by people who have done it at global-brand scale. Each month builds on the last.
Up to 40% of beauty products end up as waste and creators now call brands out for wasteful mailers, by name, on TikTok.
British Beauty Council · creator backlash reported by Business of Fashion
Opt-in, always. Opt-in, always. The industry is only now moving from blind gifting to opt-in. Unwrapped never worked any other way: no gift ships until a creator has said yes and chosen the product through your own store. Wanted packages, and content from people who asked for them.
STRATEGY INCLUDED IN EVERY PROGRAM
YOU BRING THE BRAND.
WE BRING THE THINKING.
Before anything ships we get under the skin of your positioning, audience and goals, to design the program and its measurement to match. Then we stay and deliver.
1
Program strategy & goal setting
Designed from scratch around your end goal, with targets set before the first gift ships.
2
Influencer & brand-fit review
Ongoing judgement on who represents you. Values and audience, not follower counts.
3
Monthly optimization reviews
Creator mix, briefs, products, markets. What to change, and why.
4
Program & tier design
The architecture that turns gifted creators into ambassadors who stay.
5
Insight-led measurement
EMV, attribution and benchmarks, translated into next quarter's plan.
The Result
Awareness you can see, a content library you own, a community that keeps growing, and sales you can attribute.
TWO WAYS TO RUN IT
START THE ENGINE. THEN BUILD THE FLYWHEEL.
Program 01
Gifting Program
from $7,500 / month
- The UGC engine - from 100 to 500 creators gifted every month
- Strategy, goal setting and monthly optimization included
- Recruited, vetted for brand fit and briefed for you
- Fulfilled through your own store; rights-free content back
- Affiliate tracking available as an add-on
Program 02
Ambassador Program
from $15,000 / month
- The flywheel: everything in Gifting, plus community
- Tier and reward architecture designed for your brand
- Built-in affiliate links and codes, tracked to revenue
- Your best gifted creators graduate into long-term advocates
HOW IT WORKS
DESIGNED WITH YOU. RUN FOR YOU.
01
Design
Goals, creator profile, tiers and measurement set with you before anything ships.
02
Identify & vet
We surface and screen creators for real audience fit.
03
Opt-in gift
Creators say yes first and choose the product, redeemed through your store. Every package is wanted.
04
Capture content
Rights-free posts collected, ready to reuse everywhere.
05
Optimize & Measure
Monthly reviews turn data into next month's decisions; links tie sales back.
SIMPLE, TRANSPARENT PRICING
PRICED BY VOLUME. STRATEGY ALWAYS INCLUDED.
Fully managed, senior strategy included, product and shipping at cost.
Every tier lands at or under £50 per creator, strategy included. Traditional managed gifting runs £60–£150+ before anyone has thought about strategy.
LET'S BUILD A BRAND CHANNEL YOU OWN.
Bring us your brand. We'll bring a first take on what your program could look like, live within two weeks of onboarding.