Why you should repurpose UGC for a strong UGC content strategy

User-Generated Content (UGC) is one of the most powerful marketing tools available today. It’s authentic, engaging, and builds trust among potential customers. However, many brands make the mistake of only sharing UGC once and then moving on. By repurposing UGC, you can extend its value, increase engagement, and maximise your UGC content strategy. In this blog, we’ll explore why repurposing UGC is essential and the best ways to do it.

Why you should repurpose UGC

1. Boosts engagement and trust

People trust content created by other consumers more than brand-generated marketing. With consumers becoming more skeptical about traditional ads, leveraging UGC ensures your marketing feels more authentic. Repurposing UGC keeps engagement high by showcasing real experiences from your customers across multiple platforms.

2. Maximises content ROI

Squeezing more out of your current marketing assets helps you work smarter, not harder. Brands today are rightfully focused on the ROI of influencer marketing. The more user-generated content you have that’s ready to repurpose, the more you can stretch your UGC content strategy and budget. Generating high-quality content is time-consuming and costly, so repurposing UGC allows you to leverage existing content, reducing the need for constant new production.

3. Improves SEO and social proof

Featuring UGC in blog posts, product pages, and social media improves search engine rankings and credibility. More user engagement leads to better visibility and organic reach, strengthening your UGC content strategy while reinforcing social proof.

4. Encourages more UGC

When customers see their content being featured, they are more likely to create and share more. This creates a cycle of engagement and brand loyalty, increasing the likelihood of continued customer advocacy.

How to repurpose UGC

Obtain proper rights & credit creators

Before repurposing UGC, always ensure you have permission from the original creator. Here are key guidelines:

• When working with influencers, request usage rights upfront as part of the partnership agreement.
• Always credit the original creator by tagging their handle on social media when reposting their content.

1. Promote your best-performing UGC

Not all UGC is created equal. Prioritise high-quality UGC that:

• Captures your brand voice and aesthetic.
• Performs well in terms of engagement and reach.
• Comes from creators that closely resemble your target audience.

2. Turn reviews & testimonials into social media content

• Convert written reviews into visually appealing quote graphics for Instagram, Twitter, and LinkedIn.
• Record video testimonials or turn existing written reviews into animated videos for TikTok or Instagram Reels.

3. Use UGC photos in ads and website content

• Integrate authentic customer images into Facebook, Instagram, and Google Ads to make your promotions feel more organic.
• Feature real customer images on product pages and landing pages to enhance credibility and boost conversions.

4. Compile UGC into blog posts or case studies

• Create a round-up blog post featuring customer stories, testimonials, and experiences.
• Develop in-depth case studies showcasing how customers use and benefit from your product or service.

5. Repurpose video content for multiple platforms

• Edit long-form customer testimonial videos into bite-sized clips for Instagram Reels, TikTok, and YouTube Shorts.
• Create GIFs and memes from customer videos to add humor and relatability to your brand.

Best practices for repurposing UGC

• Always obtain permission from the original creator before resharing their content.
• Give proper credit to the user by tagging or mentioning them in posts.
• Optimise for each platform by adjusting dimensions, captions, and hashtags.
• Encourage ongoing UGC contributions by engaging with customers who create content for your brand.

Conclusion

Repurposing UGC is a game-changer for brands looking to build trust, maximise content efforts, and encourage community engagement. Instead of letting valuable user-generated content fade after a single use, leverage it in creative ways across multiple platforms. By incorporating a strong UGC content strategy, you can amplify your brand’s credibility, engagement, and reach. Start repurposing UGC today and unlock its full potential!