In today’s fast-paced digital landscape, User-Generated Content (UGC) has emerged as a powerhouse for brands looking to build trust, grow a community, and drive sales. Now in 2025, the way UGC is created, consumed, and leveraged by brands is evolving at an unprecedented rate. If your brand isn’t already embracing UGC, now’s the time to […]
User-Generated Content (UGC) plays a pivotal role in shaping brand narratives. Most brands use UGC to boost brand awareness and build a community. Others embed it as social proof across their website and marketing efforts to …
TikTok Shop has become a game-changer for e-commerce brands by offering a seamless integration. TikTok Shop provides 3 ways for users to engage in shopping directly in the app, which are beneficial for brands using influencer marketing.