User-Generated Content (UGC) plays a pivotal role in shaping brand narratives. Most brands use UGC to boost brand awareness and build a community. Others embed it as social proof across their website and marketing efforts to …
Turning likes into sales: Influencer marketing on TikTok Shop
TikTok Shop has become a game-changer for e-commerce brands by offering a seamless integration. TikTok Shop provides 3 ways for users to engage in shopping directly in the app, which are beneficial for brands using influencer marketing.