what is user-generated content

What is User-Generated Content and Why it Matters For Brands

Marketing has never been more competitive, and the blame could lie with the rise of digital platforms. The size of social media allows for more competitors to be present in the same space, challenging the ability to grab consumer attention. It’s difficult to deliver targeted and personalized marketing campaigns to the limited pool of consumers […]

Essential strategies for running successful influencer gifting campaigns

What are gifting campaigns? Influencer gifting campaigns involve sending free products to nano and micro-influencers with the goal of having them share your brand with their audience. These campaigns focus on smaller creators because they are more likely to offer authentic connections and higher engagement rates—all at a lower cost. By leveraging these influencers, brands […]