Marketing has never been more competitive, and the blame could lie with the rise of digital platforms. The size of social media allows for more competitors to be present in the same space, challenging the ability to grab consumer attention. It’s difficult to deliver targeted and personalized marketing campaigns to the limited pool of consumers […]
Essential strategies for running successful influencer gifting campaigns
What are gifting campaigns? Influencer gifting campaigns involve sending free products to nano and micro-influencers with the goal of having them share your brand with their audience. These campaigns focus on smaller creators because they are more likely to offer authentic connections and higher engagement rates—all at a lower cost. By leveraging these influencers, brands […]
From manual to automated: Scaling your influencer gifting program
Building relationships with creators and creating powerful marketing campaigns are a few of the great things about influencer marketing. But there’s no time for any of that if you’re trying to scale a program while buried in outreach…
User-Generated Content: How to capture your audience’s attention with UGC
User-Generated Content (UGC) plays a pivotal role in shaping brand narratives. Most brands use UGC to boost brand awareness and build a community. Others embed it as social proof across their website and marketing efforts to …
Paid Collaborations vs Influencer Gifting : Which strategy is better?
Influencer gifting and paid collaborations are two common strategies that brands use to promote products or services. Each strategy has its own benefits and drawbacks which we cover in this article.
How to improve the effectiveness of your influencer gifting program
For brands that sell physical products, influencer gifting is one of the easiest and most budget friendly ways to start or scale an influencer marketing program, that can boost both brand awareness and increase sales.
Shopify brands: How to 10x your gifting programs
Influencer gifting can be an effective way for businesses to boost sales and increase brand awareness. It’s a relatively low-cost way of incorporating influencer marketing into your strategy.
Micro-Influencers & Gifting: Your strategy to a lower CPA
In today’s dynamic business environment, brands and retailers are on a continuous quest for customer growth. A significant challenge in this journey is the rising cost of acquiring new customers.
Influencer gifting: Tips and tricks for running a successful campaign
Have you ever wondered what makes influencer gifting campaigns that little bit more effective? We’ve identified common themes of what works really well and what doesn’t from analysing hundreds of influencer gifting campaigns.
Top 5 brands winning at influencer gifting: Analysis, insights and key takeaways
In our first edition Dyzio takes a look at how Pasta Evangelists, Odd Muse, Neom Organics, Tala, and Dylan Oaks are managing and succeeding at their influencer gifting programs, exploring what platforms they are most focused on and…