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Influencer gifting and paid collaborations are two common strategies that brands use to promote products or services. Each strategy has its own benefits and drawbacks which we cover in this article. 

For brands that sell physical products, influencer gifting is one of the easiest and most budget friendly ways to start or scale an influencer marketing program, that can boost both brand awareness and increase sales.

Influencer gifting can be an effective way for businesses to boost sales and increase brand awareness. It’s a relatively low-cost way of incorporating influencer marketing into your strategy.

In today’s dynamic business environment, brands and retailers are on a continuous quest for customer growth. A significant challenge in this journey is the rising cost of acquiring new customers.

Have you ever wondered what makes influencer gifting campaigns that little bit more effective? We’ve identified common themes of what works really well and what doesn’t from analysing hundreds of influencer gifting campaigns.

In our first edition Dyzio takes a look at how Pasta Evangelists, Odd Muse, Neom Organics, Tala, and Dylan Oaks are managing and succeeding at their influencer gifting programs, exploring what platforms they are most focused on and…

Marketers are well aware that when it comes to creators, gauging their ‘influence’ solely by the number of followers they have is no longer the way to do it. With more and more people looking for recommendations on products to buy, places…