The latest news, trends and best practices in influencer gifting.
User-Generated Content (UGC) is one of the most powerful marketing tools available today. It’s authentic, engaging, and builds trust among potential customers. However, many brands make the mistake of only sharing UGC once and then moving on. By repurposing UGC, you can extend its value, increase engagement, and maximise your UGC content strategy. In this […]
The beauty industry thrives on influence, and in 2025, brands are leveraging social media and digital marketing like never before. From celebrity endorsements to micro-influencers, these five luxury beauty brands—Tatcha, Epara, Exponent, Medik8, and Amika—have mastered influencer marketing to build loyal communities and drive sales. Here’s a look at their approach and successes. Tatcha: Timeless […]
In today’s fast-paced digital landscape, User-Generated Content (UGC) has emerged as a powerhouse for brands looking to build trust, grow a community, and drive sales. Now in 2025, the way UGC is created, consumed, and leveraged by brands is evolving at an unprecedented rate. If your brand isn’t already embracing UGC, now’s the time to […]
Affiliate marketing has become one of the most popular ways for brands to grow their reach and drive sales. Whether you’re a seasoned entrepreneur or just starting your business journey, understanding the basics of affiliate marketing is essential for boosting your brand’s visibility and sales. In this post, you’ll find the perfect beginner’s guide where […]
Marketing has never been more competitive, and the blame could lie with the rise of digital platforms. The size of social media allows for more competitors to be present in the same space, challenging the ability to grab consumer attention. It’s difficult to deliver targeted and personalized marketing campaigns to the limited pool of consumers […]
What are gifting campaigns? Influencer gifting campaigns involve sending free products to nano and micro-influencers with the goal of having them share your brand with their audience. These campaigns focus on smaller creators because they are more likely to offer authentic connections and higher engagement rates—all at a lower cost. By leveraging these influencers, brands […]
Knowing how to gift influencers is one of the most important strategies and effective ways to spread the word about your brand, build relationships, and drive sales- all while creating buzz-worthy content. But if you’ve ever felt overwhelmed trying…
Building relationships with creators and creating powerful marketing campaigns are a few of the great things about influencer marketing. But there’s no time for any of that if you’re trying to scale a program while buried in outreach…
For brands and marketers making the choices between Shopify Collabs and Shopfluence, there are some key features that could make all the difference. We compare key features and consider Shopfluence as a Shopify Collabs alternative.
User-Generated Content (UGC) plays a pivotal role in shaping brand narratives. Most brands use UGC to boost brand awareness and build a community. Others embed it as social proof across their website and marketing efforts to …