The latest news, trends and best practices in influencer gifting.
Every gifting program starts the same way: the brand sends the product and hopes for content. Most stop there. Abbott Lyon’s didn’t. Across the program, Abbott Lyon gifted 5,000 creators and tracked 18,000 pieces of content. That’s more than three pieces of content per creator, on average. The reason isn’t the one people assume. It […]
Every brand knows roughly how much they spent on creators last month. Almost none knows how it compares to the twenty brands sitting either side of it – or how much of their creator conversation is sponsored or organic. That’s the gap we built the Creator Index to close, starting with our first UK skincare […]
At its core, influencer gifting is exactly what it sounds like: you send products to influencers hoping they’ll share their experience – and hopefully spark some buzz. Gifting campaigns builds awareness, generates user‑generated content, and can even drive sales – all for the cost of your product, packaging, and shipping! The manual hassles you don’t […]
We’ve all seen beauty brands throwing products at creators and hoping something sticks. But in a saturated market, that’s just noise. The brands actually winning at influencer marketing in 2025 are the ones that treat creators like collaborators, not channels. Here are four beauty brands doing it differently – with campaigns that prove how strategy, […]
User-Generated Content (UGC) is one of the most powerful marketing tools available today. It’s authentic, engaging, and builds trust among potential customers. However, many brands make the mistake of only sharing UGC once and then moving on. By repurposing UGC, you can extend its value, increase engagement, and maximise your UGC content strategy. In this […]
The beauty industry thrives on influence, and in 2025, brands are leveraging social media and digital marketing like never before. From celebrity endorsements to micro-influencers, these five luxury beauty brands—Tatcha, Epara, Exponent, Medik8, and Amika—have mastered influencer marketing to build loyal communities and drive sales. Here’s a look at their approach and successes. Tatcha: Timeless […]
In today’s fast-paced digital landscape, User-Generated Content (UGC) has emerged as a powerhouse for brands looking to build trust, grow a community, and drive sales. Now in 2025, the way UGC is created, consumed, and leveraged by brands is evolving at an unprecedented rate. If your brand isn’t already embracing UGC, now’s the time to […]
Affiliate marketing has become one of the most popular ways for brands to grow their reach and drive sales. Whether you’re a seasoned entrepreneur or just starting your business journey, understanding the basics of affiliate marketing is essential for boosting your brand’s visibility and sales. In this post, you’ll find the perfect beginner’s guide where […]
Marketing has never been more competitive, and the blame could lie with the rise of digital platforms. The size of social media allows for more competitors to be present in the same space, challenging the ability to grab consumer attention. It’s difficult to deliver targeted and personalized marketing campaigns to the limited pool of consumers […]
What are gifting campaigns? Influencer gifting campaigns involve sending free products to nano and micro-influencers with the goal of having them share your brand with their audience. These campaigns focus on smaller creators because they are more likely to offer authentic connections and higher engagement rates—all at a lower cost. By leveraging these influencers, brands […]
